Michael Tapson

Description

Backstage^® CRM is a SaaS product that offers centralized data storage and maintenance as well as robust marketing automation, salesforce integration, and reporting.

Features

• Centralized customer data
• Advanced data quality automation
• Direct integration with Veeva (salesforce.com)
• Tableau-based reporting
• Drag and drop email campaign building
• Secure data exchange
• Automated campaign optimization
• Profile data enrichment

Skills Utilized

• Microsoft SQLServer
• API Design
• SSIS
• Product Ownership
• .NET
• Commercialization
• Database Design
• Data Warehousing
• Team Foundation Server
• Product Strategy
• Positioning
• Pricing
• Technical Architecture
• Product Management
• Product Vision
• Roadmapping