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Michael Tapson

Technology Leader

Backstage® CRM

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Description

Backstage® CRM is a SaaS product that offers centralized data storage and maintenance as well as robust marketing automation, salesforce integration, and reporting.

Features

  • Centralized customer data
  • Advanced data quality automation
  • Direct integration with Veeva (salesforce.com)
  • Tableau-based reporting
  • Drag and drop email campaign building
  • Secure data exchange
  • Automated campaign optimization
  • Profile data enrichment

Skills Utilized